If you are wondering what a Google Business listing can do for you, the answer is: plenty. But an updated Google My Business profile can help you make the most of it. Organic marketing is one of the most challenging aspects of digital marketing. What are the benefits of Google My business? The bottom line: If you want potential customers looking for local businesses to spot you, the first step is to have a Google My Business account. And search engines like Google are their preferred method to decide which local business to go with. In fact, a Birdeye survey reveals that 67% of consumers agreed that they purchased products or services from a local business in a week. More and more people are choosing local businesses over large brands. Having a Google My Business can help you become visible in those searches and drive growth for your company. Most of these searches are from potential customers looking for the best product, validation of a product/service based on reviews, and finding deals. It becomes immensely imperative for local businesses to establish a presence here and become more visible than their competitors. Google experts confirm that 91% of business searches occur on Google. Why you need a Google My Business account Mastering this Google feature can help businesses reach customers and build a stronger online reputation. The search giant currently has millions of Google My Business accounts across nearly 4,000 business categories. The profile controls how your company appears in Google search and Google Maps results. Google My Business (GMB) is a free, easy-to-use Business Profile for companies to provide business information, attract customers, and rank higher in Google search results. See Pricing FREE DEMO Chapter 1: Getting started with Google My Business What is Google My Business? In this comprehensive guide, we talk about how to create, maintain and optimize your Business Profile to help you stand out from the competition and show up on the first page of Google. Google Business Profile (previously known as Google My Business) can help you accurately make your case to your clients, showcase the locations you serve, and boost online visibility for your business. And without an active Google Business Profile, how would customers write reviews for your business? ![]() These strongly demonstrate the importance of having easy to find reviews. 67% of all customer reviews are written on Google.Birdeye research revealed that 92% of respondents read more than 2 reviews while 50% of respondents claimed to read more than 5 reviews before choosing a business. Customers are spending more time reading reviews in their purchase decision process.Google being the largest search engine, gets the lion share of this. 65% of consumers use search engines to find a local business.With almost every search happening on Google, building, nurturing and optimizing your Google Business Profile can result in tons of long-lasting, locally-focused, free traffic for your business. Ranking higher on Google search results is more important than ever.
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